Question: When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child -

When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child

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appealing bubblegum flavour. Later the same basic formula was given a fresh, minty flavour to appeal to adults. What is this marketing strategy called?Niche marketingMass marketing Segment marketingMicro marketing

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