Question: When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubblegum

$When Procter \& Gamble introduced Crest$

When Procter \& Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubblegum flavour. Later a fresh, minty flavour was also introduced to appeal to adults. What is this marketing strategy called? A) Segment marketing B) Mass marketing C) Niche marketing D) Micro marketing

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