Question: When Procter & Gamble is interested in improving its Ultra Tide laundry detergent, it may invite a group of age 3 0 - to 4

When Procter & Gamble is interested in improving its Ultra Tide laundry detergent, it may invite a group of age

30 -

45 -

year

-

old women to brainstorm how Ultra Tide could perform better or how its packaging could be improved or to discuss other features of the detergent. What type of research method are they using?

.

Mixed methods research

.

Quantitative research

.

Product research

.

Qualitative research

When Procter & Gamble is interested in improving its Ultra Tide

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