Question: When Proctor & Gamble revamped Pantene shampoo and conditioner with a new vitamin formula and relaunched the brand witf a multimillion - dollar advertising and
When Proctor & Gamble revamped Pantene shampoo and conditioner with a new vitamin formula and relaunched the brand witf a multimilliondollar advertising and promotion campaign to its existing target market, what strategy did it use to manage the product through its life cycle?
market modification
product positioning
marketproduct synergy
market positioning
product modification
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