When putting together persuasive arguments, one common mistake to avoid is

A) using vivid language. B) basing the message on the needs of the audience. C) maintaining ethics at all costs. D) resisting compromise. E) including emotional appeals.

AIDA is a one directional method of persuasion that talks with the audience, not at them. True False

Which of the following is the primary function of a marketing message?

A) Assessing the needs of the audience to gauge interest in a product or service B) Encouraging potential buyers to make immediate purchase decisions C) Moving potential buyers through the purchasing process without making an immediate decision D) Identifying which combination of logical and emotional appeals is most productive E) Asking potential buyers to buy a specific product or service