Question: When querying its marketing information system ( MIS ) , one convenience store discovered that when consumers bought coffee, many also purchased lottery tickets. This

When querying its marketing information system

(

MIS

),

one convenience store discovered that when consumers bought coffee, many also purchased lottery tickets. This information was obtained from checkout scanner data from its stores nationwide. This convenience store used

__________

Blank to extract this information from its MIS to find a statistical link between the two product categories.

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