Question: When segmenting a market, marketers can use four different segmenting variables: geographic, demographic, behavioural and psychographic segmentation. Explain which segmentation variables Starbucks employs and give

When segmenting a market, marketers can use four different segmenting variables: geographic, demographic, behavioural and psychographic segmentation. Explain which segmentation variables Starbucks employs and give examples of their marketing activity that demonstrates this.

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to promote and effect the cohesion of the organization: the corporate glue.

to facilitate a cultural and functional interchange in order to encourage managers to take a fresh look at problems and issues;

to gain top management involvement by ensuring that managers know the global resources of the organization;