Question: When segmenting markets, why can't managers simply choose one or two demographic characteristics around which to define their target group? Customer behavior is too complex

When segmenting markets, why can't managers simply choose one or two demographic characteristics around which to define their target group?
Customer behavior is too complex to be explained in terms of just one or two , demographic characteristics.
Demographic characteristics do not influence buying behaviors.
It will fail to produce a homogeneous group.
It puts marketers at risk of discrimination lawsuits.
When segmenting markets, why can't managers simply choose one or two

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