When selecting a target market among various segments, it is important to consider the following: Answers: A. Segment frequency and cycles B. Segment sales, growth and profitability C. Individual life cycles D. Customer Relationship Marketing (CRM) The positioning worksheet is used to identify the brand's unique selling proposition. Importantly, it is written to the brand's Answers: a. management team. b. target market. c. users. d. employees. One way of looking at is to consider the marketing and financial value associated with a brand's position in the marketplace. Answers: a. brand identity b. brand equity c. brand value d. brand equality calculates the sum of all the margins of all the products purchased over time by the customer less the cost of reaching that customer. To this is added a forecast of margins on future purchases discounted back to their present value. Answers: A. Net present value B. Customer lifetime value (LTV) D. Customer annual profitability