Question: when setting prices, it's important to understand your customer base. For example, are they willing to pay $ 5 for a chocolate, or just $

when setting prices, it's important to understand your customer base. For example, are they willing to pay $5 for a chocolate, or just $1? Nerissa is encouraging marketers to think about_ Whenthey decide how to set their prices. the difference in costs psychological pricingthe right level of markupthe customer's perception of value

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