When the Apple Watch was first introduced in $2015,$ the product had a relatively low unit

market share in the wearable technology market, but the industry's growth rate was

extremely high $($averaging $30\%$ per year$).$ Several years later, thanks to Apple's technology

innovation strategy, nowadays the Apple Watch has had a much larger market share in the

current wearable technology market, an industry that is not seeing any signs of slowing down.

In these two stages, according to the Business Portfolio Analysis $($BCG Matrix$),$ Apple Watch

started as a

for the company and became a

for the company nowadays.

question mark, star

cash cow, star

star, cash cow

question mark, cash cow