Question: When the buyer is purchasing a company's capability in a particular area, such as maintenance or machine repair, the customer is buying: a catalog item.

When the buyer is purchasing a company's capability in a particular area, such as maintenance or machine repair, the customer is buying:
a catalog item.
an industrial service.
a custom-designed item.
a generic product class.
a specialty item.
When the buyer is purchasing a company's capability in a particular

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