Question: When the consumer makes a high - involvement purchase, what factors have the most impact? The affect referral and importance of attributes The evoked set

When the consumer makes a high-involvement purchase, what factors have the most impact?
The affect referral and importance of attributes
The evoked set and brand performance
Brand performance and the inert set
Brand performance and importance of each attribute to the consumer
When the consumer makes a high-involvement purchase, what factors have the

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