Question: When the marketer emphasizes reductions in staff, overhead, and capital as potential benefits to the purchaser, this relates to the service characteristic of: intangibility. simultaneous
When the marketer emphasizes reductions in staff, overhead, and capital as potential benefits to the purchaser, this relates to the service characteristic of:
intangibility.
simultaneous production and consumption.
perishability.
lack of ownership.
variability.
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