Question: When the B2B marketer emphasizes reductions in staff, overhead, and capital as potential benefits to the purchaser, this relates to the service characteristic of. Select

When the B2B marketer emphasizes reductions in staff, overhead, and capital as potential benefits to the purchaser, this relates to the service characteristic of.

Select one:

a. variability.

b. perishability.

c. simultaneous production and consumption.

d. intangibility.

e. lack of ownership.

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