1. When the objective of a research study calls for statistical analysis, the researchers gather qualitative data. True False

QUESTION 2 When a research project is concluded , marketers are provided with all of the following, except.

		Analysis of each segment as it relates to the objectives.
		Statistical data including charts and graphs.
		All the above
		A single , clear-cut strategy for action
		An executive summary of the study

QUESTION 3

1. Fashion Marketers can obtain a wealth of information from their own market customer databases. True False

7 points

QUESTION 4

1. One of the largest sources of secondary data is the federal government and its various agencies. True False

7 points

QUESTION 5

1. Marketing Research is used when a business needs to define the overall size and makeup of the customer base for a product. True False

7 points

QUESTION 6

1. The type of research in which data is collected once from a random sampling of people, offering a snapshot of statistics or opinions at a particular point in time, is called.

		Longitudinal study
		Cohort study
		Cross -sectional study
		Trend study

8 points

QUESTION 7

1. The most commonly used technique for gathering data is the focus group. True False