When the physical product cannot be easily differentiated, the key to attaining competitive advantage lies in adding
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When the physical product cannot be easily differentiated, the key to attaining competitive advantage lies in adding value through services. Assess how a brand such as McDonalds has made use of service elements to add value and differentiate its brand.
Related Book For
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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