Question: QUESTION 4 ( 2 0 Marks ) When the physical product cannot be easily differentiated, the key to attaining competitive advantage lies in adding value

QUESTION 4(20 Marks) When the physical product cannot be easily differentiated, the key to attaining competitive advantage lies in adding value through services. Assess how a brand such as McDonalds has made use of service elements to add value and differentiate its brand.

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