Question: When the physical product cannot easily be differentiated, there is scope for customizing the service per customer requirements. Such customization ensures that the actual customer

When the physical product cannot easily be differentiated, there is scope for customizing the service per customer requirements. Such customization ensures that the actual customer encounter assumes particular significance for them.

How do you describe this particular strategy

/

thinking

?

Question

42

options:

Customization of service can offer competitive advantage.

Standardization of service can offer competitive advantage.

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