When they first started, Pierson Violins Co$.$ only offered one style, color and size of violin to ensure that their product was as good as possible. However, as more competitors began to enter the market, they began to lose clients. The company, as a whole, was asked to begin taking customer feedback into their operations. This led to the release of two more wood stains $($for colors$)$ as well as personalized sizes, since their main complaint was the lack of variety. Pierson Vialins Co$.$ shifted their orientation from: Product orientation to Marketing orientation Sales orientation to Product orientation Marketing orientation to Product orientation Product orientation to Market orientation Sales orientation to Market Orientation