Question: When thinking about Customer Value and Satisfaction, satisfied customers q , and dissatisfied customers a . buy again and tell others about their good experiences;
When thinking about Customer Value and Satisfaction, satisfied customers and dissatisfied customers
a buy again and tell others about their good experiences; switch to competitors and disparage the product to others
b buy again; do nothing
c tell others about their good experiences; give them another try
d disparage the product to others; switch to competitors
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