Question: When thinking about customer value, you should plan to address three questions: (a) What do my customers truly value? (b) What do I provide? and

  1. When thinking about customer value, you should plan to address three questions: (a) What do my customers truly value? (b) What do I provide? and (c) How does what I provide differ from my competitors? Select a small business and interview the owner to see how he or she answered these questions. Pay particular attention to the first question.

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