Question: When thinking about the metrics to evaluate on your social channels. Be sure to measure? revenue - - it is the only one that matters

When thinking about the metrics to evaluate on your social channels. Be sure to measure?
revenue -- it is the only one that matters
things randomly -- for example only when your boss asks for an update.
all metrics -- you don't want to miss something
the metrics that indicate the overarching business goal that you are trying to achive

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