When thinking about the Total Product, it is the entire bundle of product features and services that you offer; additionally, it is not only what the business owner thinks about the product; but also what the customer thinks about the product. An example is a cleaning service where the business owner thinks about the product/service attributes like quality, customer service, pricing, branding/promotion, reputation, etc... The customer will also consider what the cleaning service means to them. For example convenience, extra time since they don't have clean themselves, prestidge that comes from the neighbors seeing that they can afford a cleaning service, etc...

So, given this definition of Total Product, how would you then explain the Kean University Total Product?