Question: When those competitors try a new tactic, the battlefield shifts, so the firm must adapt its SCA to protect its __________ or else give up

When those competitors try a new tactic, the battlefield shifts, so the firm must adapt its SCA to protect its __________ or else give up the fight and move on to a new battleground for a different customer segment.

a. Lowest price

b. Cost-leadership

c. Customer Segment

d. Market sensing capability

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