When Tim Hortons introduced Timbits cereal, many observers noted that they were trying to appeal to a younger demographic. The cereal is an attempt to change the perception that people have of the Tim Hortons brand, which tends to attract an older demographic group than other competitors like Starbucks. What is this attempt called?

a$.$ refocus

b$.$ redevelopment

c$.$ repositioning

d$.$ redistribution

e$.$ none of the above