When Tim Hortons introduced Timbits cereal, many observers noted that they were trying to appeal to a younger demographic. The cereal is an attempt to change the perception that people have of the Tim Hortons brand, which tends to attract an older demographic group than other competitors like Starbucks. What is this attempt called? a. refocus b. redevelopment C. repositioning d. redistribution e. none of the above How should all of Tim Hortons' offerings in the grocery store market be classified? a. shopping b. heuristic C. convenience d. specialty e. consumer Through the course of developing new products, whether they be in Tim Hortons stores or on retail shelves, it is clear that the company is trying to increase the number of product lines that it offers. Which product concept does its actions best portray? a. product mix attrition b. product development c. market product growth d. product mix width e. product mix depth Through the course of developing new products, whether they be in Tim Hortons stores or on retail shelves, it is clear that the company is trying to increase the number of product lines that it offers. Which product concept does its actions best portray? a. product mix attrition b. product development C. market product growth d. product mix width e. product mix depth