Question: When two or more companies at the same level in a marketing channel join together to pursue a new marketing opportunity, it is considered a

When two or more companies at the same level in a marketing channel join together to pursue a new marketing opportunity, it is considered a

(

)_______________.

Group of answer choices

horizontal marketing system

contractual vertical marketing system

administered vertical marketing system

corporate vertical marketing system

integrated vertical marketing systemWhen two or more companies at the same level in a marketing channel join together to pursue a new marketing opportunity, it is considered a

(

)_______________.

Group of answer choices

horizontal marketing system

contractual vertical marketing system

administered vertical marketing system

corporate vertical marketing system

integrated vertical marketing system

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