Question: When using a pull strategy, a manufacturer forces a retailer to promote its product by placing national brand ads in local newspapers. directs retailers to

When using a pull strategy, a manufacturer
forces a retailer to promote its product by placing national brand ads in local newspapers.
directs retailers to promote one product over another to help balance fluctuations in inventory.
directs the promotional mix toward channel members to gain their cooperation in ordering and stocking the product
directs the promotional mix at ultimate consumers to encourage them to ask retailers for the prodict.
When using a pull strategy, a manufacturer forces

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