Question: When using product differentiation, the marketer should avoid doing which of the following? Underestimating the customer s technical knowledge of the product Making mention of
"When using product differentiation, the marketer should avoid doing which of the following?"
Underestimating the customer s technical knowledge of the product
Making mention of product details that the customer may not be aware of
Highlighting product features that are considerably different from the norm
Emphasizing core appeals or features that the consumer expects from the product
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