Question: When using the 1 5 - 2 0 - 6 0 - 9 0 rule for effective crisis communication response time, what should be done
When using the rule for effective crisis communication response time, what should be done within minutes of the crisis?
a An organization should release information about an incident
b A spokesperson from the company should make an inperson statement, either on video or a live media interview
c An organization should hold a press conference
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