1. When we are using a multichannel approach in retail, it is important to create a consistent experience for the consumer across all channels. The term for this strategy is a:

   		Brandchannel strategy
   		Omnichannel strategy
   		Directchannel strategy
   		Multichannel strategy

1. Leader pricing is an illegal attempt to increase store traffic by pricing a regularly purchased item below the store's cost.

   		True
   		False

1. A computer store advertises a particular model of laptops at a discounted price. When the customer approaches the store, he is informed that the discounted model is out of stock. The salesperson then tries to sell him a different model that is priced higher than the model which he had come for. This is an example of:

   		Bait and switch
   		Reference pricing
   		Horizontal price fixing
   		Vertical price fixing
   		Predatory pricing