Question: When we define the target audience we are segmenting people into those folks who are good potential purchasers for our products and those who are

When we define the target audience we are segmenting people into those folks who are good potential purchasers for our products and those who are not.The "target audience" takes on a different meaning by referring only to the media audience.What difference does this mean in terms of the information required by advertisers?

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!

When we define the target audience we are segmenting people into those folks who are good potential purchasers for our products and those who are not. In this book, the "target audience" takes on a...

response the following 2 articles with your point of view Article 1) This week we are discussing the strengths and weaknesses of focus groups and individual personal interviews. Both forms of...

Hi I need this question answered. I have the SWAT analysis done so I don't need that. I need Pestle analysis, 5 force analysis or VRIO analysis done and it needs to be on this case study: IKEA's...

Please answer all questions. I need Pestle analysis, 5 force analysis or VRIO analysis done and it needs to be on this case study: IKEA's international marketing strategy in china. 4. Markets with...

The appendix of the Marketing Plan is your opportunity to use your creativity. You will develop the creative pieces for the advertising mediums you described in the Promotion section of the Marketing...

QUESTION 1. Conduct a Porter's 5 forces Analysis on the Industry (not company). Please make use of high-low intensity of each forces. NOTE: Please keep the information relevant and don't use any...

Come up with an advertising campaign to promote a specific Tesla Model (S,X,or 3). You must come up with a strategy, and tactics to alert the public to this new and exciting product. You must also...

Mini-Marketing Plan - I HAVE INCLUDED A TEMPLATE FOR YOU TO USE - WHEN COMPLETING EACH SECTION, TRY TO INCLUDE SOME OF THIS INFORMATION: Your summary should include some information on the PRODUCT -...

Come up with an advertising campaign to promote a specific Tesla Model (S,X,or 3). You must come up with a strategy, and tactics to alert the public to this new and exciting product. You must also...

Factors to Consider in Multinational Capital Budgeting

Using the Internet, research how the housing prices have changed during the recent economic downturn. Find the average housing prices in the years 1990, 2000, and 2010, and complete the chart below....

Ronald and Samantha Brady recently had their condominium in Port Isaac appraised for $ 3 2 2 , 8 0 0 . The balance on their existing first mortgage is $ 1 5 4 , 9 2 0 . If their bank is willing to...

1. 2. C++ Given the following functions: void sum(int a, int b) { cout

6. List the special characteristics of the U.S. health care market and specify how each affects health care problems LO24.3

LO24.6 Summarize the goals of the Patient Protection and Affordable Care Act and the major changes that it institutes.

1. Why would increased spending as a percentage of GDP on, say, household appliances or education in a particular economy be regarded as economically desirable? Why, then, is there so much concern...