When WeWork was first started, how would you describe their strategy and business model? Identify the key trends that were occurring during the time WeWork founded their business. Based on these trends what customer segments did WeWork primarily target and why? Customers of co-working spaces have key objectives that they are trying to achieve. Describe those. The case outlines a significant number of service attributes that are offered by WeWork. How do those services help the customer achieve their objectives? What are the key Cost and Revenue drivers for the WeWork Business Model? How would you validate them? What are the key activities performed by WeWork to operate their model? What allows them to achieve strategic differentiation