Question: When Whirlpool Brand launched its first consumer - facing mobile app, the Whirlpool WashSquad, it went through _ _ _ _ _ _ _ _

When Whirlpool Brand launched its first consumer

-

facing mobile app, the Whirlpool WashSquad, it went through

______________.

During this phase of the development process, Whirlpool brand managers presented a basic version of the app to a group of first users. They collected feedback so they could provide direction to the developers to improve the functionality and interface and prepare the app for launch.

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