Question: When would a firm use a contingency plan? when more than one product is being released at the same time to adjust a firm's strategy

When would a firm use a contingency plan?
when more than one product is being released at the same time
to adjust a firm's strategy when things go better than expected
when target market parameters have not been clearly defined
if the initial marketing strategy falls short of expected results
When would a firm use a contingency plan? when more than

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