When would a global marketer likely find it most beneficial to utilize a "multidimensional scaling" $($MDS$)$ analysis?

Question $6$Answer

a$.$

When aiming to visually represent the perceived similarities and differences between a set of competing brands or products.

b$.$

When seeking to understand consumers' underlying motivations and attitudes towards a product.

c$.$

When analyzing the impact of cultural factors on advertising message interpretation.

d$.$

When determining the most effective pricing strategy for a new product launch in a foreign market.