Question: When you made the benchmarking activity and reviewed your own building, did you realize anything about your building that you never thought of before? Ask

When you made the benchmarking activity and reviewed your own building, did you realize anything about your building that you never thought of before? Ask yourself the same question about the competitors in your competitive benchmarking set.

Given the results of the benchmarking activity, make a post that identifies several changes or affirmations that you may have in regard to the building's strategy.

For example, if you found several competitors to be of higher quality, would you propose renovating your building's lobby? Or perhaps you realized that the competitors you evaluated have a communal lounge for their tenants, but you do not. Given the insight that you gained, how do you feel about adding a similar space? Justify your response with your collected data.

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