Question: When you set out to buy a Blu - ray player for yourself, factors you might consider before purchase, which represent both the objective attributes

When you set out to buy a Blu-ray player for yourself, factors you might consider before purchase, which represent both the objective
attributes of a brand and the subjective ones you use to compare different products and brands, are called
Multiple Choice
buying decision-makers
hot buttons
informational alternatives
evaluative criteria
When you set out to buy a Blu-ray player for yourself,

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