When you think of a brand, it makes you think and feel a certain way. Those images

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When you think of a brand, it makes you think and feel a certain way. Those images are carefully crafted by Brand Managers.

Choose one of the following businesses:

McDonald's

Cadillac

Walmart

What words, feelings, and images immediately come to mind when you hear the brand name you selected, or see the brand logo? Discuss how the marketers have created these feelings and thoughts for consumers and why you think they created them.

Related Book For answer-question

Organizational Behavior Improving Performance and Commitment in the Workplace

ISBN: 978-0078029356

3rd edition

Authors: Jason Colquitt, Jeffery LePine, Michael Wesson

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Posted Date: Jul 08, 2021 07:07 AM

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When you think of a brand, it makes you think and feel a certain way. Those images

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Expert Answer:

Walmart is a massmarket seller with branches across the nation and even abroad Residents have had in... View the full answer

Organizational Behavior Improving Performance and Commitment in the Workplace

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