When you view a User Acquisition Report and a Traffic Acquisition Report, what are the key differences in the

information each report will highlight for you?

A User Acquisition Report shows you the very first campaign$/$source$/$medium the user arrived at the

site with. And the Traffic Acquisition Report shows you the campaign$/$source$/$medium for the session.

A Traffic Acquisition Report shows you the very first campaign$/$source$/$medium the user arrived at the

site with. And the User Acquisition Report shows you the campaign$/$source$/$medium for the session.

A User Acquisition Report shows you the very first campaign$/$source$/$medium of the session. And the

Traffic Acquisition Report shows you the campaign$/$source$/$medium of the last touch.

A Traffic Acquisition Report uses a data$-$driven attribution model to show you the

campaign$/$source$/$medium the user arrived at the site with. And the User Acquisition Report shows you

the campaign$/$source$/$medium of the last touch.