Question: When/how did profit maximization mantra for business start? Do you think businesses should focus on triple bottom line? Why or why not? Justify your answer.

  1. When/how did profit maximization mantra for business start? Do you think businesses should focus on triple bottom line? Why or why not? Justify your answer.
  2. Based on your view on Sustainability and the business value of IT/IS and IT/IS-enabled innovation, which roles should IT/IS play in enabling firms to address sustainability issues?

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