Where does Amazon currently reside on the integration-responsiveness framework?

EXHIBIT 10.8 The IntegrationResponsiveness Framework: Global Strategy Positions and Representative MNEs Sources. Adapted trom CX Praholod and YL. Dor tig87, The Muthationol Mrsion Niew York Free Presst and K Roth and A M Morison (i994. "An empincal anslys of the integrationresporsiveness framework in globel industies, - loumal of intemational Bushess Studes 21: 541-564. Given the two opposing pressures of cost reductions versus local responsiveness, scholars have advanced the integration-responsiveness framework, shown in Exhibit 10.8. 69 This framework juxtaposes the opposing pressures for cost reductions and local responsiveness to derive four different strategic positions to gain and sustain competitive advantage when competing globally. The four strategic positions, which we will discuss in the following sections, are - International - Multidomestic - Global-standardization - Transnational 70 At the end of that discussion, Exhibit 10.10 summarizes each global strategy