where does amazon reside on the integration responsiveness framework?

EXHIBIT 10.8 The integration- Responsiveness Framework: Global Strategy Positions and Representative MNEs Sources Adapted som CK. Pratialad and YL Dor orghn The Miethatonol Mision New yonc Fiee Presik and K. Poor and A I Morison (r99) An enpincar anslyis of the interabion. meponiveness framewoik in qlobi intustres " Jolininor of Studes 21.541504 Given the two opposing pressures of cost reductions versus local responsiveness, scholars have advanced the integration-responsiveness framework, shown in Exhibit 10.8. 69 This framework juxtaposes the opposing pressures for cost reductions and local responsiveness to derive four different strategic positions to gain and sustain competitive advantage when competing globally. The four strategic positions, which we will discuss in the following sections, are - International - Multidomestic - Global-standardization - Transnational 70 integration- responsiveness framework Strategy framework that juxtaposes the pressures an MNE faces for cost reductions and local responsiveness to At the end of that discussion, Exhibit 10.10 summarizes each global strategy. derive four different strategies to gain and INTERNATIONAL STRATEGY sustain competitive advantage when An international strategy is essentially a strategv in which a comnanv sells the sama orod competing globally