Question: Where marketers once had a captive audience ( the television viewer ) , this model has changed, necessitating a shift in how companies tell customers

Where marketers once had a captive audience

(

the television viewer

),

this model has changed, necessitating a shift in how companies tell customers about their products. The rise of streaming platforms, such as Netflix, has not necessitated a shift in how marketers reach customers that they previously would have had contact with through TV advertising.Group of answer choicesTrueFalse

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