Where S $($t$)=$ sales $(000$s$)$ in period t; p $=$ coefficient of innovation; q $=$ coefficient of imitation; m$=$ sales potential or saturation level; Yt$-1=$ total people who have ever bought $($cumulative sales$)$ by end of period t$-1$

a$.$ Without doing any calculations, which market would you guess had the higher sales potential m$?$ Briefly explain your answer.

I expect market $2$ to have a higher sales potential because it has a higher m value of $14380$ over market $1$ which has a sales potential of only $2650.($m$=$sales potential or saturation level$)$

b$.$ Draw the shape of the predicted sales curve for each market and explain your answer in each case. Show the starting sales level $($period $1)$ and draw the shape carefully.

Market $1$: