Question: Which answer below describes specialty products? items that the consumer does not know about or knows about but does not initially buy. items for which
Which answer below describes specialty products?
items that the consumer does not know about or knows about but does not initially buy.
items for which the consumer compares several alternatives on several criteria such as price, quality, or style.
products a consumer will make a specific effort to search out and buy.
products purchased for their prestige or high perceived value.
products for which there are many substitutes.
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