Question: Specialty products are Multiple Choice items that the consumer does not know about or knows about but does not initially buy. products purchased for their

Specialty products are
Multiple Choice
items that the consumer does not know about or knows about but does not initially buy.
products purchased for their prestige or high perceived value.
items for which the consumer compares several alternatives on several criteria such as price, quality, or style.
products a consumer will make a specific effort to search out and buy.
products for which there are many substitutes.

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