Which answer best identifies how audiences/users/participants/ are described?

Question 1 options:

1) , Demographics

2) , Psychographics

3) , Lifestyle

4) , All of the above

5) , None of the above

Question 2

The term "affordances" means:

Question 2 options:

1) , The type of media used to tell a story

2) , The technology platform of the story

3) , An aspect of a technology that provides the means for action

4) , The communication flow

5) , The cost of a technology

Question 3

What information does "voice" give the receiver of a story?

Question 3 options:

1) , What the story is about

2) , Who is telling the story

3) , Why the story is important

4) , The resolution of the story

5) , The lesson of the story

Question 4

In storytelling, the most common narrative structure for a blog is:

Question 4 options:

1) , A diary

2) , A fictional account

3) , A character arc

4) , A historical account

5) , An expression of expertise

Question 5

Your text says that it is important for story creators to build "redundancy" into their transmedia stories because:

Question 5 options:

1) , People need to refresh their memories of the story from time to time.

2) , People like to see the story from different angles.

3) , It provides opportunities to use different media to cover the same plot points.

4) , People might miss something important because they act differently than you think

5) , All of the above

Question 6

Which answer best describes the Turing Test?

Question 6 options:

1) , A test of the number of choices offered to the consumer

2) , A test of the speed of a computer interaction

3) , A test of whether computer users could tell if they were talking to a computer or to another human being

4) , A test of the persuasiveness of the interaction

5) , A test of the effectiveness of code-breaking software for the NSA

Question 7

Facebook does NOT afford one of these possibilities...which one?

Question 7 options:

1) , Advertisers can reach a consumer and potentially reach other people in that consumer's social network.

2) , Marketers can reach passionate users with multimedia content.

3) , People can stay in touch with family, friends, and acquaintances.

4) , Marketers can reach individuals by name and email address.

5) , Individuals can express themselves in multiple media.

6) , Marketers can organize a free focus group

Question 8

Games can meet the definition of stories because:

Question 8 options:

1) , They provide content in a sequence or sequences

2) , They evoke emotions

3) , They have meaning for players/participants

4) , All of the above

5) , All of the above but only for first-person "shooter" games

Question 9

What does "friction" mean in transmedia storytelling?

Question 9 options:

1) , The effort it takes an audience to seek out the next piece of a fragmented transmedia narrative.

2) , The effort it takes the creative team to produce a complex transmedia work.

3) , The creative team effort required to produce a complex media work.

4) , The part of a transmedia story that takes place on an adult website.

5) , None of the above

Question 10

Which answer best describes Eliza?

Question 10 options:

1) , A software engine for creating human-computer interactions

2) , A software program designed to converse with humans as their lifestyle coach

3) , A software program designed to converse with humans as their psychologist

4) , A virtual world first-person exploration game with a female protagonist

5) , None of the above