Question: Which basic social media objectives could a university use to guide its TikTok activities? Briefly explain. Some examples of basic social media objectives : Build

Which basic social media objectives could a university use to guide its TikTok activities? Briefly explain. Some examples of basic social media objectives :

Build brand equity Reach new customer Build and maintain customer loyalty Induce additional purchases (or actions) Improve customer service (support) Provide product/ service information & support Conduct reputation management

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